

Unimatic: The Brand That Redefined Minimalist Tool Watches Founded in 2015 by Italian designers Giovanni Moro and Simone Nunziato, Unimatic is a relatively young independent watch brand that has made a significant impact in the world of microbrands. Their philosophy revolves around functional minimalism, offering robust tool watches with clean,
by Isabella Reyes, Feb 17, 2025

A Masterpiece of Innovation Jaeger-LeCoultre, known as the "Watchmaker's Watchmaker," has consistently pushed the boundaries of horological innovation. The Duomètre Heliotourbillon Perpetual is a prime example of this pursuit, combining technical mastery with artistic elegance. This timepiece fuses a groundbreaking tourbillon with a perpetual calendar, setting
by Isabella Reyes, Feb 14, 2025

The Ultra-Thin “Jumbo” with Legendary Design The Audemars Piguet Royal Oak 15202ST is more than just a luxury sports watch—it’s a horological icon. First introduced in 1972, the original Royal Oak, designed by Gérald Genta, broke the mold by combining high-end craftsmanship with a stainless steel case and
by Isabella Reyes, Feb 12, 2025

A Collector’s Green Jewel Few watches have left an imprint on modern watch collecting like the Rolex Submariner 16610LV, affectionately known as the “Kermit.” Introduced in 2003 to celebrate the 50th anniversary of the Submariner, this model blended classic Submariner DNA with a striking green aluminum bezel, creating an
by Isabella Reyes, Feb 10, 2025

Investing in luxury watches isn’t just about owning a stylish accessory; it can also be a strategic move that diversifies your portfolio. To help you gauge a watch’s true investment merit, we present the Watch Investment Potential Score (WIPS)—a 7-factor framework that breaks down every critical aspect
by Grant Steel & Isabella Reyes, Feb 10, 2025

By Isabella "Isa" Reyes When starting a watch collection, choosing the right first piece is crucial. A well-selected timepiece is not just an accessory; it’s an investment in craftsmanship, heritage, and style. For those taking their first steps into horology, I always recommend starting with a watch
by Isabella Reyes, Feb 09, 2025