Ranking Every Watch Brand for 2024: A Horological Journey
This year has been an exciting one for the world of watches, with established luxury brands continuing to shine and emerging microbrands making their mark. Inspired by insightful rankings shared by Nico Leonard, Britt Pearce and others in the watch community, I’ve created my own list, based on personal opinions, of where some of the most notable watch brands stand today. This ranking reflects my perspective as a collector, combining admiration for craftsmanship with a critical eye for innovation and design.
The Rankings
- Would Buy
These are the brands that I hold in the highest regard—brands I’d personally spend my money on today for their blend of craftsmanship, innovation, and timeless appeal. - Outstanding
Brands that consistently deliver exceptional timepieces, cementing their status as masters of their craft with little to critique. - Exceeds Expectations
The rising stars—brands making notable strides in creativity, innovation, or design. - Meets Expectations
Reliable performers delivering as expected. These brands may not surprise, but they never disappoint. - Needs Improvement
Brands with potential but currently facing challenges, whether in design, innovation, or market appeal. - Disciplinary
Brands that need significant changes to regain relevance or adapt to modern horological standards.
Would Buy
These are the creme de la creme—brands that capture my heart, stand the test of time, and make me want to part with my hard-earned money.