Investing in luxury watches isn’t just about owning a stylish accessory; it can also be a strategic move that diversifies your portfolio. To help you gauge a watch’s true investment merit, we present the Watch Investment Potential Score (WIPS)—a 7-factor framework that breaks down every critical aspect of a watch’s desirability and value retention.

The 7-Factor WIPS Framework

Each of the seven categories below is rated on a scale of 1 to 10, reflecting how strongly a watch meets that particular criterion. When you sum all seven scores, you get a final WIPS ranging from 7 (minimum) to 70 (maximum).

1. Brand Heritage & Recognition

  • Definition: Evaluates the brand’s prestige, history, and standing among collectors.
  • Key Considerations: Longevity in the market, innovations, iconic models, perceived quality.
  • Score (1–10)
    • 1–3: Lesser-known or new brands with minimal collector traction.
    • 4–6: Established names but not necessarily top-tier.
    • 7–8: Strong luxury brands with solid reputations.
    • 9–10: World-renowned, iconic manufacturers with significant historical milestones (e.g., Rolex, Patek Philippe).