Investing in Watches:

Investing in watches isn’t just about owning a beautiful timepiece—it can also be a strategic move for those who value long-term collectibility and potential appreciation. To help enthusiasts and collectors evaluate different watches in a consistent way, we’ve developed the Watch Investment Potential Score (WIPS). This framework assesses each watch across 7 key factors, with each factor scored on a 1–10 scale. When summed together, these seven scores produce a total WIPS ranging from 7 (minimum) to 70 (maximum).

The 7 WIPS Factors

  1. Brand Heritage & Recognition
    Evaluates the watchmaker’s reputation and historical significance. Well-established brands with iconic models and rich legacies typically score higher.
  2. Rarity & Limited Production
    Examines how scarce or special a watch is. Limited editions or discontinued references often carry greater exclusivity and collector interest.
  3. Market Demand & Resale Liquidity
    Measures how easily and profitably the watch can be sold on the secondary market. High-demand models tend to command premiums and sell quickly.
  4. Condition & Completeness
    Looks at the watch’s physical state and whether it comes with box, papers, and accessories. Fully documented, near-mint pieces are particularly desirable.
  5. Historical or Collectible Significance
    Considers cultural impact, notable owners, and whether the watch is tied to important events or milestones. Strong backstories can elevate a watch’s value.
  6. Technical Complexity & Innovation
    Rates the sophistication of the movement or features (e.g., perpetual calendar, tourbillon, GMT). More advanced complications often boost a watch’s appeal.
  7. Long-Term Value Appreciation
    Reflects the likelihood of a watch holding or increasing its value based on brand trajectory, collector sentiment, and past market performance.

How WIPS Is Calculated

  1. Score Each Factor (1–10)
    Assign a rating to each of the seven factors using objective criteria and market insights. A rare limited-edition watch from a prestigious brand might score a 9 for Rarity, while a mass-produced piece from a lesser-known maker could earn a 3 or 4.
  2. Add the Scores
    Sum the seven ratings to arrive at the total WIPS, which can range from 7 (all factors scoring 1) to 70 (all factors scoring 10).
  3. Interpret the WIPS
    • 7–30: Low potential
    • 31–40: Below-average to moderate potential
    • 41–50: Moderate to solid potential
    • 51–60: Strong candidate
    • 61–70: Elite or top-tier watch

Why Use WIPS?

  • Objectivity: By breaking down each core element—brand, condition, demand, etc.—the WIPS framework helps minimize emotional bias.
  • Consistency: Applying the same method and scale to every timepiece ensures you can compare watches fairly and accurately.
  • Actionable Insights: Even if a watch scores lower overall, identifying the specific factors dragging it down can inform whether to buy, hold, or look elsewhere.

Whether you’re a seasoned collector or just starting your watch investment journey, WIPS provides a clear, structured approach to assessing each piece’s strengths, weaknesses, and long-term potential. Armed with this framework, you’ll be better positioned to choose watches that align with both your personal style and your financial goals.

Disclosure: The above evaluation and WIPS score serve as an informational guide and should not be taken as financial or investment advice.